Junior Brand Manager FMCG
This is a full-time permanent role. Reporting to the Market Development Managers (MDM) the key focus of the Junior Brand Manager role will be to assist in the development and implementation of below-the-line activity plans in line with brand and channel strategies.
The JBM will work in tandem with the Marketing teams, supporting the MDMs on key projects and implementation across the channel mix. One of the key relationships to be managed in this role is that of the shareholders. The shareholders will have relatively regular involvement in how their brands are managed in the marketplace and what activity is executed on their behalf. It will be the responsibility of the MDM to develop solutions that have shareholder buy-in, and support of the JBM will be instrumental in execution of these projects. The JBM will also be expected to build relationships with a number of third-party agencies and service providers as well as ensuring that all brand trade marketing plans are developed costed to budget, communicated and executed through the sales force.
Key Responsibilities of the JBM:
1. Effective Development & Execution of BTL Activity Plans
· Ensure that all brand lead projects/events are executed:
· On time / to schedule
· Reflecting agreed strategies, both brand and channel
· On or ahead of budget
· With support of stakeholders
· In a responsible and ethical fashion
· Ensure that all Brand Activities executed are:
· Reviewed thoroughly
· In a timely manner
· With involvement of key stakeholders
· Implementation Excellence
· Consistent delivery of planned actions to target and on time
· Initiative and innovation
· Quality in all we do
· Outperformance of key competitors
2. Strengthen / Defend the Brand Equity of Key Brands
Support the MDMs in strengthening / defending brand equity via:
Become the brand team champion on event & trade execution
Work closely with the Brand Ambassador to increase visibility and excellence at point of purchase
Communicate real time market information & insights
3. Alignment of Vision, Goals and Priorities
Where required, win support and approval of the MDM, BDM, Commercial team or Shareholder.
4. Brand Performance Management
Ensure that the performance of the key brands in the marketplace are regularly monitored:
Volume and Value share vs. the brands’ competitive set
Brand Marketing Costs
Actual & committed spend is accurately tracked by project
Quarterly reconciliation of nominal and A&P ledgers
5. Excellence with Shareholders
The JBM should revert to queries from the shareholder in a timely fashion and to a high standard.
There should be an absence of complaints from the shareholder in relation to the JBM’s work and professionalism.
Expected Profile of the Successful Candidate
Whilst not vital, experience of both the spirits’ market and the Irish consumer is preferential.
A track record of working as part of a team and execution of below-the-line activity plans.
Demonstrated budget management experience.
A proven commercial awareness with regard to revenue generation and cost reduction.
2. Personal Profile
Excellent interpersonal skills, with the ability to influence people at all levels internal and external to the organisation.
Sense of ownership and responsibility with a proven track record of working on own initiative as well as part of a multi-disciplinary team.
Be an excellent communicator.
Have a relevant third level qualification.
3. Functional Skills
PC business suite of products.
Oral and written presentation skills.