If you are a Digital Marketing Specialist, with an interest in the financial services sector, then this is a great opportunity!!
Summary
The Candidate will have at least 5 years’ experience working with a marketing team on ideation, digital information management, email marketing, managing social media calendars and content and web master tasks.
The Candidate will have specific experience with social media and be capable of content analysis, and planning social media strategies with measurable goals.
You should have
Excellent written and oral communication skills
Project Management skills
Understanding of Digital content management principals
Training skills
Optional: experience with Smartfocus, Ezpublish, SharePoint, Wedia
Website Management
Editing, writing and publishing website copy using CMS (EzPublish)
Designing pages based on requirements from marketing teams
Uploading relevant documentation for sites
Ensuring best practice is met in terms of information architecture on website
Running web analytics
Editorial for Digital Channels
Create content for mixed digital channels e.g. email, social, video
Manage editorial calendars for social channels
Creating mails in email marketing automation tool (SmartFocus)
Run analytics reports
Digital content management
Manage and administer corporate intranet
Conduct training so that users are self-sufficient
Look for ways to improve existing tool
Information Architecture: Ensuring the structure of the intranet meets organization needs
Gather business requirements and develop appropriate solutions
Conduct usability testing of intranet and applications
User Training and Adoption
Design, implement and promote adoption strategies for marketing content and tools
Design and conduct one-to-one and group training for new tools
Key competencies
Excellent communication skills
Project Management skills
Experience with managing digital and social media content and strategies
Understanding of information management principals
Training skills
Experience with CMS
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